What Is a BT Authorised Reseller?
A BT Authorised Reseller sells BT Business products to end-user businesses and earns a one-off commission on every deal. The reseller does not provision circuits or manage faults. BT and its channel support partners handle operations. The reseller finds customers and closes deals.
BT runs the largest fixed-line network in the UK through Openreach. That network passes over 32 million premises. Full fibre (FTTP) now reaches 20.68 million of those premises with a target of 25 million by the end of 2026. For resellers that means near-universal coverage across the UK.
BT Business Product Portfolio
The reseller programme covers three core product lines: Business Broadband, BTnet Leased Lines and Cloud Voice. Each carries a different commission rate.
BT Business Broadband (SOGEA & FTTP)
BT Business Broadband is sold in three tiers: Essential, Enhanced and Pro. Each tier is available at every speed. The table below shows the Essential tier pricing which is the most commonly sold.
| Package | Download Speed | Upload Speed | Monthly Price | Contract |
|---|---|---|---|---|
| Essential 100 | 104 Mbps | 18 Mbps | £27.00 | 24 months |
| Essential 150 | 145 Mbps | 27 Mbps | £30.36 | 24 months |
| Essential 300 | 300 Mbps | 45 Mbps | £34.36 | 24 months |
| Essential 500 | 500 Mbps | 68 Mbps | £38.36 | 24 months |
| Essential 900 | 910 Mbps | 104 Mbps | £42.36 | 24 months |
All packages include a Digital Line. Enhanced and Pro tiers add features such as priority fault repair and static IP addresses at higher monthly rates.
BTnet Leased Lines
BTnet is BT’s dedicated internet access product. It delivers symmetrical speeds over a private uncontended connection. BTnet carries a 100% availability SLA with 24/7 support and enhanced security as standard.
| BTnet Package | Speed (Symmetrical) | Estimated Monthly Price | Contract | SLA |
|---|---|---|---|---|
| BTnet 100 | 100 Mbps | £250 (est.) | 36 months | 100% availability |
| BTnet 200 | 200 Mbps | £350 (est.) | 36 months | 100% availability |
| BTnet 500 | 500 Mbps | £500 (est.) | 36 months | 100% availability |
| BTnet 1 Gbps | 1,000 Mbps | £750 (est.) | 36 months | 100% availability |
BTnet pricing varies by location and distance from the nearest exchange. The figures above are indicative. Actual quotes depend on a site survey.
BT Cloud Voice
Cloud Voice is BT’s hosted VoIP phone system. Cloud Voice Express is the entry-level product aimed at small businesses. The full Cloud Voice platform supports larger deployments with advanced call routing and CRM integration.
| Cloud Voice Product | Price Per User/Month | Contract | Target Market |
|---|---|---|---|
| Cloud Voice Express | £9.52 | 24 months | 1-30 users |
| Cloud Voice Connect | £11.55 | 24 months | 10-250 users |
| Cloud Voice Collaborate | £23.80 | 24 months | 10-250 users |
Cloud Voice is a strong cross-sell product. A business buying broadband almost always needs a phone system. Selling both on the same deal increases your total commission per customer.
Openreach Network Coverage
BT Business products run on the Openreach network. This is the largest fixed-line infrastructure in the UK. Here is the current coverage data.
| Metric | Figure |
|---|---|
| Total premises passed (Openreach) | 32,000,000+ |
| FTTP premises (full fibre) | 20,681,690 |
| FTTP coverage (% of UK premises) | 62.1% |
| FTTP build rate | ~1 million per quarter |
| FTTP target (end of 2026) | 25,000,000 |
| Long-term FTTP target (2030) | 30,000,000 |
| FTTP take-up rate (mature areas) | 50%+ |
The Openreach network gives BT resellers the widest addressable market of any UK broadband provider. Where Virgin Media O2 passes 18.79 million premises Openreach passes over 32 million. For resellers this means fewer coverage gaps and more quotable addresses.
Commission Structure
BT commissions are based on a percentage of the Sales Order Value (SOV). SOV equals the monthly price multiplied by the contract length in months. Commission rates differ by product line.
| Product | One-Off Commission Rate | Payment Method |
|---|---|---|
| BT Business Broadband (SOGEA & FTTP) | 20% of SOV | Upfront |
| BT Cloud Voice Express | 18% of SOV | Upfront |
| BTnet Leased Lines | 33% of SOV | Higher % in year 1 then lower in remaining years |
Broadband and Cloud Voice commissions are paid upfront as a single one-off payment. BTnet leased line commission is weighted towards the first year with a lower percentage in subsequent contract years.
Broadband Commission Calculations (20% of SOV)
| Package | Monthly Price | Contract | SOV (Total Contract Value) | One-Off Commission (20%) |
|---|---|---|---|---|
| Essential 100 | £27.00 | 24 months | £648.00 | £129.60 |
| Essential 150 | £30.36 | 24 months | £728.64 | £145.73 |
| Essential 300 | £34.36 | 24 months | £824.64 | £164.93 |
| Essential 500 | £38.36 | 24 months | £920.64 | £184.13 |
| Essential 900 | £42.36 | 24 months | £1,016.64 | £203.33 |
BTnet Leased Line Commission Calculations (33% of SOV)
| BTnet Package | Monthly Price | Contract | SOV (Total Contract Value) | One-Off Commission (33%) |
|---|---|---|---|---|
| BTnet 100 Mbps | £250 (est.) | 36 months | £9,000 | £2,970.00 |
| BTnet 200 Mbps | £350 (est.) | 36 months | £12,600 | £4,158.00 |
| BTnet 500 Mbps | £500 (est.) | 36 months | £18,000 | £5,940.00 |
| BTnet 1 Gbps | £750 (est.) | 36 months | £27,000 | £8,910.00 |
The leased line numbers stand out. A single BTnet 1 Gbps deal on a 36-month term pays £8,910 in one-off commission. That is nearly nine thousand pounds from one sale.
Cloud Voice Express Commission (18% of SOV)
| Deal Size (Users) | Price/User/Month | Contract | SOV | One-Off Commission (18%) |
|---|---|---|---|---|
| 5 users | £9.52 | 24 months | £1,142.40 | £205.63 |
| 10 users | £9.52 | 24 months | £2,284.80 | £411.26 |
| 20 users | £9.52 | 24 months | £4,569.60 | £822.53 |
| 30 users | £9.52 | 24 months | £6,854.40 | £1,233.79 |
Cloud Voice adds a useful layer of commission on top of broadband deals. A 10-user Cloud Voice Express deal pays £411.26. Bundle that with an Essential 300 broadband deal and the combined commission from one customer reaches £576.19.
BT vs Virgin Media O2: Reseller Commission Comparison
| Metric | BT Business | Virgin Media O2 Business |
|---|---|---|
| Broadband commission rate | 20% of SOV | 21% of TCV |
| Leased line commission rate | 33% of SOV | 21% of TCV |
| Voice product commission | 18% of SOV (Cloud Voice) | N/A |
| Network premises passed | 32,000,000+ | 18,790,200 |
| FTTP coverage | 20,681,690 (62.1%) | 8,300,000 |
| Payment method | Upfront (one-off) | Upfront (one-off) |
BT pays a higher percentage on leased lines (33% vs 21%) and offers a voice product that Virgin Media O2 does not include in their reseller programme. Virgin Media O2 pays a marginally higher rate on broadband (21% vs 20%). The BT network covers nearly double the number of premises.
Reseller Revenue Projections
| Monthly Sales Activity | Product Mix | Monthly Commission | Annual Commission |
|---|---|---|---|
| 10 broadband deals | 100% Essential 300 | £1,649 | £19,791 |
| 20 broadband deals | 100% Essential 300 | £3,299 | £39,583 |
| 10 BB + 2 leased lines | Mixed (Essential 300 + BTnet 100) | £7,589 | £91,071 |
| 20 BB + 5 LL + 10 CV deals (10 users each) | Full portfolio | £22,261 | £267,134 |
These projections assume Essential 300 as the average broadband sale and BTnet 100 Mbps as the average leased line sale. The full portfolio scenario includes Cloud Voice Express at 10 users per deal. Actual results vary by product mix and contract terms.
How to Become a BT Authorised Reseller
You cannot apply directly to BT. Access to the BT Partner Channel requires registration through a Principal Partner. The process runs in three steps.
Step 1: Apply through a BT Principal Partner such as Comparify or Netify. You will receive a BT reseller code which is mandatory for placing orders.
Step 2: Complete onboarding. This includes product training and access to BT quoting and ordering tools.
Step 3: Start selling. You quote customers using BT tools. Orders are placed through the Principal Partner. BT provisions the service. You receive your one-off commission payment.
There is no upfront cost to join. You do not need technical staff or infrastructure investment. The Principal Partner handles administrative and provisioning complexity.
Who Should Resell BT Business?
| Business Type | Why BT Reselling Works |
|---|---|
| IT managed service providers | Add connectivity to existing hardware and cloud contracts. Broadband and Cloud Voice create recurring touchpoints. |
| Telecoms brokers | BT covers 32M+ premises. Fewer coverage gaps means more quotable opportunities than any other provider. |
| Web agencies | Clients ask about broadband. Earn commission on a recommendation you would make anyway. |
| Accountants and consultants | SME client base with universal connectivity needs. The trust relationship is already built. |
| EE mobile resellers | BT and EE now sit under the same group. Cross-sell fixed-line products to existing EE mobile customers. |
The Bottom Line
BT gives resellers access to the largest fixed-line network in the UK with over 32 million premises and 62.1% full fibre coverage. The product range spans broadband at 20% commission, Cloud Voice at 18% and BTnet leased lines at 33%. All commissions are one-off payments based on total contract value. A single BTnet 1 Gbps sale on a 36-month contract pays £8,910. For resellers looking to build a revenue stream on the back of the UK’s widest-reaching network this programme delivers.
